Retail Business Consultant - Tire Pros

Details: Position Title: Tire Pros Retail Business Consultant Supervisor: Tire Pros Director Position Purpose : The primary and ultimate responsibility of the Tire Pros Regional Consultant-Coach is as follows: 1) Serve as a professional retail consultant for assigned dealers 2) Responsible for consulting and coaching in these areas: Professional telephone sales and skills Building an elite customer experience (Customer Service) Improving shop efficiencies, productivity and profits through development of operational best practices Improved tire product knowledge and professional selling techniques to increase tire sales Practical forecasting, budgeting, financial analysis, and improved tracking of key performance metrics Recruiting, team development and retention, assist in developing compensation plans to improve productivity Increase overall sales and achievement of a 10% net profit 3) Develop a working product screen to address local market demographics and conditions, in line with ATD-Tire Pros business strategies 4) Implementation of the core “Branding" elements to help ensure consistency and brand differentiation in the consumer purchase experience across all assigned dealers Primary Responsibilities : Schedule and conduct dealer consultative visits based on the individual dealer’s needs. Typically each dealer should be visited every 30-45 days, but this can vary depending on the needs of the dealer and the annual business improvement objectives that have been set with the dealer. Schedule appointments in advance and provide dealer with a defined agenda Closely coordinate with local ATD Sales Force in all aspects of dealer relations Notify appropriate ATD Sales personnel concerning scheduled dealer meetings in advance Provide dealer a follow-up recap of the visit, file in CRM and provide a copy to the appropriate ATD sales personnel Notify the assigned OAM-Account Director concerning any sell-in issues, loss of SOA or other issues discovered during the visit Utilizes dashboard and competitive shopping to establish the proper product screen for the Tire Pros dealer for their marketplace and to drive proper branded mix. Manage product screen on an on-going basis to maximize branded sales and co-op dollars Responsible for insuring that dealer is knowledgeable in all phases of the Tire Pros program Insure the Tire Pros dealer is abiding by all aspects and other commitments of dealer program within the first six to 12 months Assist Marketing Department where needed in maximizing dealer contributions to advertising budget Insure dealer is constantly aware of value of program through Equity Report Work with and help train dealers on deficiencies highlighted during the 5-Diamond evaluation Assist Tire Pros dealer in identifying 2 or 3 specific Business or Financial Management improvement opportunities, and coordinate the development of action plans to help the dealer reach these objectives. These objectives become the focal point of each consultative visit. Target a 10% net operating profit with each dealer, and develop action plans to achieve. Increase Tire Sales and overall sales Assist OAM-Account Director in Dealer’s achievement of Tire Pros purchase objectives Maximize dealer engagement to ensure dealer is taking full advantage of the Tire Pros value proposition and benefits Responsible for notifying Tire Pros management regarding any dealer that is not the correct fit for the program and initiation of the cancellation process. Success Factors/Key Metrics : Retention of current Tire Pros dealers and business within assigned territory Achieving individual dealer objectives, including ongoing profit improvement Tire Pros dealer’s achievement of purchase objectives Cumulative purchase volume of Tire Pros dealers in assigned territory versus objectives and prior year performance Year over year growth in all of the above Key Partners (Positions) : Tire Pros Directors ATD DBD, OAM’s and Account Directors ATD RVP and RSM Tire Pros Marketing Director
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